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Rose-04

HOW TO CREATE A STRUCTURAL SUMMARY Rapid Reference 4.1 Preparing the Transparency Template
HOW TO CREATE A STRUCTURAL
1. Photocopy the templates from Appendixes 5a and 5b onto an 8'' x 11'' SUMMARY FOR THE RORSCHACH
transparency. Do not enlarge or reduce the size of the form. (It's ofteneasiest to take the book to a full-service photocopy store where you canpurchase a single transparency and have them photocopy it for you.) 2. Place the photocopied transparency on top of the Structural Summary 3. Use the L-shaped indices at the corners of the transparency to align it UPPER AND LOWER SECTIONS OF
with the Structural Summary form. Make sure the boxed numbers on the THE STRUCTURAL SUMMARY
transparency are located to the left of the variables underneath.
The Structural Summary compiles all of one examinee's scores. It includes 4. Secure the transparency to the form using a binder or paper clip on one corner. Once the transparency is secure, the examiner can flip the two sections, upper and lower. The upper section records the frequency with transparency up and down without needing to realign the transparency which each variable appeared in the record, while the lower section records to the form each time.
ratios, percentages, and derived scores, as well as special indices. For examin- 5. The examiner may want to make a second photocopy of the transparency ers using a computer program such as the RIAP that prints out the upper and clipped to the Structural Summary form on plain paper so that there is a lower half of the Structural Summary, this chapter demonstrates the long- permanent record of the variables and their corresponding numbers.
hand process of how the final scores are generated.
The upper section of the Structural Summary form is completed first and the time it takes to prepare the template. If you are unable to photocopy the is primarily based on information from the Sequence of Scores sheet. The template, use the numbering system and hand-print the numbers to the left of lower section is completed second and is primarily based on the frequencies each score on the upper half of the Structural Summary form. This process tallied from the upper section and the results from the Constellations Work- will take only a few minutes. sheet, with a few frequencies from the Sequence of Scores sheet. This chap-ter will cover in detail how to score each section. The instructions rely on the STEP BY STEP: THE UPPER SECTION (U)
template and numbering system we created to help examiners quickly and ac-curately hand-score the lower half of the Structural Summary form for tem- The first step in the scoring process is to obtain the frequencies or counts of plate (see Appendixes 5a and 5b).
each variable. Almost all of the information needed to create these scores is lo- The template is very easy to use. The directions for preparing the template cated on the Sequence of Scores sheet. Much of the scoring in the upper por- —essentially photocopying the pages in Appendix 5a and 5b onto clear sheets tion of the form is fairly straightforward. Difficulty arises either in locating the or transparencies — are explained in Rapid Reference 4.1. The template is necessary information or feeling certain that the calculated numbers are correct.
placed on top of the upper half of the Structural Summary form and is aligned With these step-by-step directions, the examiner will be able to both quickly lo- with the variables so that each variable has its own number. (For example, a 1 cate the information and feel confident about how the scores were obtained. will appear to the left of the variable Zf and a 2 will appear to the left of the The upper section is comprised of seven areas: Location Features; Deter- variable Zsum.) With this template and numbering system, the first-time ex- minants; Form Quality; Contents; Organizational Activity; Populars, Pairs, aminer will save at least an hour scoring his or her first Rorschach, including and Reflections; and Special Scores. The directions for each of these steps ESSENTIALS OF RORSCHACH ASSESSMENT HOW TO CREATE A STRUCTURAL SUMMARY will rely on the transparency template and the numbering system associ- Table 4.1
ated with the template, so the examiner should make the transparency before con-tinuing. Directions for Scoring Again, if you are pressed for time or are not able to make the transparency, Look under the Z-Score column for hand-print the numbers on the upper half of the Structural Summary form to Z-Scores. Count the total number correspond with our scoring system. Now you are ready to begin scoring. For each section you will find a table Look under the Z-Score column. Add up providing scoring directions. As you fill in the upper portion of the Structural all the scores for a total sum. Summary form, leave the area for the variable blank if there are no scores to Using the "Best Weighted Zsum tally. There are two exceptions to this rule explained in Caution 4.1.
Prediction When Zf Is Known" table onthe Notes and Calculations sheet (or inVol. 1 or the Workbook), look up the Z- LOCATION FEATURES: SCORES 1 – 16 (U.1)
score or 1 to find the Zest. ( The Zestscore is to the right of the Zf score.) There are three areas under Location Features: Organizational Activity, Loca-tion Codes, and Developmental Quality. Table 4.2
Directions for Scoring Organizational Activity: Scores 1 – 3 ( U.1.1)
To begin, for Zf or the Z frequency score, look under the Z-Score column on
Count the total number of W 's in the the Sequence of Scores sheet. Count the number of times there is a Z-score Location and DQ column. ( Include Wv 's.) for a response. For Zsum, refer to the same Z-score column, tally the Z-score Same as 4 , but count the total number of numbers for all responses. For Zest, take the Zf score and look it up on the Wv 's ( Do not include W 's.) Zest table from the Notes and Same as 4 , but count the total number of Calculations sheet of the Structural D 's. ( Do not include Dd 's.) Summary Blank. You can also find Same as 4 , but count the total number of Filling in blank scores
the Zest in Table 27 on page 182 of On the upper portion of the form: Vol. 1 and in Table 10 on page 87 Same as 4 , but count the total number of S 's.
Leave the area for the variable of the Workbook ( Exner, 1993; blank if there are no scores to tally.
Exner, 1995). For quick directions of occurences of each location code (W, Wv, D, Dd, S ). See Table 4.2 for di- There are two exceptions to this on scoring organizational activity, rections on scoring location codes. (1) For Form Quality (FQ– ) Hint: When counting W 's, D's, and Dd 's, don't worry about the S 's in
scores ( 13 – 16 ), zeros the same row.
should be filled in when Location Codes: Scores 4 – 8
DQ — Developmental Quality: Scores 9 – 16 ( U.1.3)
(2) For Contents, if a content has only a secondary score, a For the location code score, look For the first five variables, focus solely on the Developmental Quality ( DQ ) zero and a comma should be under the Location and DQ col- of the responses. Do not focus on the actual location of the responses. Look placed before the tally of the umn on the Sequence of Scores under the Location and DQ column on the Sequence of Scores sheet and secondary score (i.e., 0, #).
sheet and count the total number count the total number of occurrences of each Developmental Quality.

Source: http://www.fourstarbooks.net/portfolio/Wiley/Rose_70-73.pdf

Código de marketing mars inc

CÓDIGO DE MARKETING DE MARS, INC. PARA ALIMENTOS, CHOCOLATE, CONFITERÍA Objetivo, ámbito y plazos Mars, Inc. posee gran parte de las principales marcas de chocolate, confitería, chicle y alimentación en todo el mundo y cuenta con una dilatada trayectoria en la comercialización responsable de sus productos. Nuestro código de marketing, adoptado por primera vez en 2008, refleja nuestros valores y principios corporativos así como nuestro compromiso con campañas de marketing responsables dentro de un entorno de marketing dinámico. Este código pretende reafirmar nuestro compromiso con respecto al uso creativo y responsable de la publicidad en todas sus formas a la hora de comercializar nuestros productos. Además, pretende explicar el modo en que Mars utiliza técnicas de marketing específicas así como nuevos medios de comunicación acordes con nuestro compromiso de respetar la privacidad de nuestros consumidores. Este código se aplica a las campañas de marketing de todos los productos de alimentación, chocolate, confitería y chicle producidos y autorizados por Mars, Inc. y Wrigley a escala internacional. Así mismo se aplica a los materiales y actividades promocionales elaborados por Mars, Inc. que se citan a continuación: páginas web de marcas, comunidades online, publicidad en los medios de comunicación (por ejemplo emisiones de radio difusión, prensa escrita o digital), publirreportajes, patrocinio, campañas de prensa y promociones de las marcas. Queremos garantizar que los titulares de licencia y los socios comerciales cumplen nuestros elevados estándares de calidad. No obstante, Mars no asume ninguna responsabilidad por las acciones de terceros sin licencia en las que puedan verse envueltos nuestros productos y nuestras marcas. Los compromisos en este código se suman a todas las disposiciones legales o compromisos de autorregulación aplicables en cualquier país. A raíz de la reciente adquisición de Wrigley por parte de Mars, Inc., el código también se aplicará a los productos de Wrigley. En lo que respecta a los productos de Wrigley, a lo largo del año 2010 tendrá lugar la implantación del código en la mayor parte de los países y concluirá a finales de 2013 para todos los productos a escala mundial. Antes de dicha fecha se irán retirando, con la mayor celeridad posible, algunas iniciativas promocionales de la empresa así como ciertas actividades en marcha. Los planes reales de retirada dependerán de los compromisos contractuales existentes y de las existencias. El código de marketing de Mars es un documento en constante evolución y es probable que requiera revisiones periódicas al objeto de garantizar su coherencia con nuestros valores y principios corporativos así como con los cambios que se producen en el mercado y dentro de nuestra empresa. Nuestro código de marketing también incluye nuestras directrices de publicidad, cuya finalidad es servir de guía a la hora de decidir sobre el tiempo y los espacios de publicidad adquiridos a proveedores de contenidos en los medios de comunicación. El código de marketing de Mars es fundamentalmente para uso interno y su finalidad es ayudar a todos nuestros asociados (y, en especial, a aquellos involucrados en marketing,

Microsoft word - wec 20100915--final.doc

The Influence of Batteries on the growth of the Electric Vehicle industry World Energy Congress Dr. Donald Pihsiang Wu Subjects: I. Charging speed and driving range The importance of the battery for Electric Vehicles III. Battery Durability IV. Extremely safe battery module design Electro-Mechanical combination know-how VII. Charging Infrastructure